Email marketing is one of the oldest types of digital marketing (did you know the first email was sent in 1971 ?) and it’s still around because it works . The great thing about email is that you can create targeted email marketing campaigns by leveraging the data you have […]
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In addition to offering better tools from a user-centricity point of view, GA4 also includes predictive metrics. Thanks to Google’s expertise in machine learning, you can apply this rich data to Google Ads , remarketing, social media marketing , and yes, your website too . Troubleshooting Consent Management and Cookieless […]
Do you want to keep tracking how people interact with your website? Well, then you need to understand Google Analytics 4: What is it, how does it differ from other versions of the product, and why does it need to be changed? In this guide, we tell you everything you […]
With the most recent “ Helpful Content ” updates, content that provides a satisfying experience will rank higher as opposed to content that ends up disappointing. Search engine results must offer value to users, and it is very likely that they will provide additional value beyond their original search tag. […]
Google works hard to make it easier for users to find information. In this way, the search engine periodically updates its tools as a way to improve the SERP results (also known as Search Engine Results Page). Updates to the search engine are meant to help users, but creators are […]
Every modern transaction goes through a trading platform. Think about the steps you take to go to the convenience store and pay with your credit or debit card. Intermediaries own central databases. That is where the blockchain comes into the picture that decentralizes everything so that there is no longer […]
During a recent Springboard event, Dan Monaghan spoke about the new wave of the Internet. As the founder of WSI and Clear Summit Group, Dan is a widely recognized thought leader in the digital marketing and technology environment. Therefore, who could guide us better than him on the importance of […]
Now, how do we know if Apple has not said anything in public? According to LinkedIn, Apple has more than 200 openings for its ad platform, which would nearly double the size of its current infrastructure. It is estimated that Apple probably made $5 billion in ad revenue in 2021 […]
Combine that with a variety of eleven advertising formats and access detailed demographic information of your audience; From there, conversion rates will increase because your marketing will be really focused . However, how is it possible to measure the return on investment (ROI) for your advertising spend with LinkedIn, as […]
LinkedIn is a professional networking platform that enjoys credibility in the business environment. For that reason, with LinkedIn ads, you can generate leads, traffic to your website and nurture brand awareness in an audience of more than 850 million professionals . If your business strategy requires you to focus on […]
