Creativity and effectiveness inevitably walk hand in hand in the advertising industry. Although some sometimes insist on turning them into irreconcilable enemies (as if the two concepts were mutually exclusive). It is clear that creativity and effectiveness should be allies (and not rivals) in advertising, but what type of creativity […]
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It is a fact that often tends to be buried in oblivion. But 80% of adults contract the human papillomavirus at some point during their lives. This year’s traditional Christmas greeting from Publicis Groupe focuses precisely on this fact (which does not, however, renounce laughter). As usual, the Christmas greeting […]
The Experience Company, the world’s leading self-service video technology. Platform that empowers publishers to own their video. Content and monetization strategies. Has announced a new partnership with ID5 , the industry’s leading identity provider. digital advertising. To provide its advertising partners with a privacy-compliant solution for identity targeting. While increasing […]
Spend per thousand impressions of an ad to users. The algorithm is very successfully use by large companies whose target audience reach is measure in six and even seven figures – so let’s figure out what the CPM model in the target is, how it works with examples, and what […]
