Summer is for many of us a time to literally and figuratively take some distance from the work of everyday life. Perhaps a moment for some reflection: how was the first half of the year? What will the second half bring? That can also evoke feelings about what you want […]
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The term employee experience has probably been used in your organization as well. How do you keep everyone involved and what does a good working environment look like? Especially in times when the workload First of all, a quick explanation, what exactly is employee experience? Heleen Mes and Renate Hezemans […]
These pages often use questionable methods to improve campaign metrics. For example, they make the ads on their pages appear to have high viewability , while in reality the ads are often not even seen by users. They do this by placing an abundance of ads on the page. Sometimes […]
The above is just to give you an idea. Determine, possibly together with your colleagues, what will be on your checklist. This can of course differ per content format. If you have the checklist, you can do a number of things. You can add the checklist to your prompt and […]
What we are receiving reports of in July is that from July 7th GA4 properties with Google CPC traffic are being tagged with the campaign name ‘(organic’). In some cases even for 50%. Positive updates in Google Analytics 4 Conversions exchanged for Key Events Fortunately, we are now coming to […]
Every social media channel has a unique algorithm. This is the formula that determines which content performs better. The emphasis per algorithm, per social media channel, differs. What works well for posting on TikTok, does not necessarily work on LinkedIn. What are the differences? TikTok: Aiming to Go Viral Even […]
These trends and developments show that the Dutch e-commerce sector is dynamic and future-oriented. Webshops that embrace these trends will be able to position themselves better in a competitive market and respond to the changing needs of the consumer. The rise of ROPO and BOPIS The combination of online and […]
By adjusting these 3 factors, you can also improve the quality score. How do I improve my quality score? Luckily, there are several ways to improve your quality score. I’ll list a few handy tips that usually work in my accounts. 1. Improve the landing page experience Google finds […]
As can be seen, the number of web shops and mail order companies in the Netherlands has shown steady growth, with a particularly large increase in the years 2020-2024. number of web shops in the Netherlands 2024 Trends and developments The Dutch e-commerce sector continues to develop at a rapid […]
Augmented reality (AR) is revolutionizing the way fans experience the Olympic Games. During the Paris Olympics, various AR applications are being used to enhance the spectator experience and engage them more with the event. In stadiums, spectators can use AR glasses to see real-time data and graphics about the action […]
