Consumers should have the option to opt Here how out of AI-driven marketing initiatives if they so choose. Additionally they should be able to access and modify the data AI algorithms use to make predictions about them. Accountability Businesses should take responsibility for the actions of their AI systems. This includes regular audits and assessments of AI ethics along with clear lines of accountability for any issues that may arise. Dig deeper: 4 areas of martech with ethical concerns The consequences of losing consumer trust On average
Standards in marketing
More than of a company’s market value is directly attributable to its reputation. Failure to uphold ethical can have dire consequences. Beyond potential business lead legal penalties and fines the most significant risk is that a company damages its reputation and loses consumer trust. Perhaps nothing is more important to a brand’s reputation now than its handling of data and respect for consumer privacy. Up to 81% of respondents agreed
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