Consumers should have the option to opt Here how out of AI-driven marketing initiatives if they so choose. Additionally they should be able to access and modify the data AI algorithms use to make predictions about them. Accountability Businesses should take responsibility for the actions of their AI systems. This includes regular audits and assessments of AI ethics along with clear lines of accountability for any issues that may arise. Dig deeper: 4 areas of martech with ethical concerns The consequences of losing consumer trust On average

Standards in marketing

More than of a company’s market value is directly attributable to its reputation. Failure to uphold ethical can have dire consequences. Beyond potential business lead legal penalties and fines the most significant risk is that a company damages its reputation and loses consumer trust. Perhaps nothing is more important to a brand’s reputation now than its handling of data and respect for consumer privacy. Up to 81% of respondents agreed

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business lead

GPT can generate personalized emails for salespeople to send to customers generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. HubSpot’s Content Assistant and Chatspot AI Content. Assistant helps marketing BOLD Data and sales teams ideate create and share quality content in a matter of minutes if not seconds. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience including drafting professional effective sales emails personalized to the recipient. Sprout Social AI Smart Query Suggestions elevates

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