The ASME method recommends using two labels to disclose visual evidence in commercial sponsorship and content to help users distinguish between native and editorial advertisements. [21] A study published by researchers at the University of California found that even labeled primary advertisements deceive about a quarter of the respondents.

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 In this study, 27% of the respondents believed that journalists   latest database  or editors had written editorial advertisements for diet pills, despite the existence of “ sponsored content ” label. Since the Federal Trade Commission can sue for misleading the majority of consumers, the author concludes that many local advertising activities may be deceptive under federal law. The author also explained the two theories of why native advertising is deceptive.

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1. Graphic theory shows that advertising is misleading by preventing consumers from triggering  Bold Data  their inherent skepticism about advertising. Secondly, editorial advertising also gives advertising materials the authority normally assigned to editorial content, leading to source-based misleading problems.

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