The concept of BNPL is not something new in the world of retailing and financing, but with the rise of e-commerce, the digital version of BNPL also emerged as an alternative to credit cards, PayPal and other forms of payment. BNPL allows buyers to purchase a product and settle it […]
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In the world of business growth, understanding key marketing functions is crucial for success. Here, we introduce you to seven fundamental functions that drive effective marketing strategies Functions: A Brief Overview. 1. Market Research and Analysis: Gaining insights into your target market is vital. Research and analysis help you understand […]
