A name that appears more often on Google strengthens itself in the public’s mind, increasing brand awareness. SEO as a differentiator on Black Friday Having Google as an ally in the search for customers is advantageous in any context, but it becomes particularly valuable when it comes to Black Friday. It is a strategy capable of generating quality results in the short, mium and long term. See below the biggest points that reinforce the importance of SEO for your Black Friday campaign: Google is part of the purchasing process According to Neoatlas research, 48% of Black Friday 2017 online transactions occurr from a Google search. Normally, this is a very strategic channel for sales , but it becomes even more effective during the promotion period.
Black Friday campaign will offer the necessary boost
This shows how much Google search is part of the average public’s purchasing process. Most likely, many of your Latest database customers come to your store from the search engine. In a strategic period like Black Friday, this channel nes to be optimiz. Smart investment to boost your ROI Any initiative that provides good value for money is commendable, especially when each investment is decisive for its success. Keeping an eye on ROI is important, including in a Black Friday campaign, which helps to prove the success of an initiative like SEO. In addition to not being expensive to implement this initiative, it is possible to obtain substantial returns from its benefits. This makes it a very smart investment for your strategy.
Have initiatives that contribute to the long-term
Increas engagement in your reviews Reviews left on your products are invaluable resources for increasing your store’s cribility and improving your chances of selling . Many people rely on these testimonials to make a decision, and this nes to be on your radar. Implementing an SEO strategy for Black Friday makes more people come to your store and buy from you. Another consequence of this is that you will be able to have more reviews on your products, which further increases the potential for success. Effective resource in the sudden increase in competition Normally, the market is already competitive. In times of Black Friday, the competition for the attention of potential customers Bold Data increases considerably and you, of course, already know that. Therefore, it is more necessary than ever to use the right resources to boost your results.