Advantages, best practices and examples to help you define a unique marketing positioning. That distinguishes you from the competition.
Would you like a portion of the market reserved just for your brand. A slice that the competition cannot reach because it lacks the necessary characteristics. Well, then make yourself comfortable, it’s time to talk about brand positioning. This approach, in fact, helps you to identify the market segment in which you want people to place you . And it doesn’t just apply to large companies, small and medium sized. Businesses operating on local markets can also use it.
What is brand positioning Brand Positioning
Before giving a definition of it is good to clarify what it is not. Contrary to what one might think at first glance, this is not a sales strategy . Brand positioning – or marketing positioning does not aim at direct sales, but at improving the brand’s image. In practice it is a matter of underlining the strengths to place. The brand in the public’s mind and ensure that it stands out from competitors. All the marketing and africa email list communication choices and the activities. That act and orient the way in which consumers perceive the brand constitute brand positioning.
What are the types of marketing positioning
Original positioning the is positioned so that it is completely. Different from that adopted by competing companies. Positioning with respect to the leader . The brand aligns with the followed by the sector leader or other brands. Repositioning it is carried out when the is not consistent with the Bold Data brand. Therefore strategies are implemented to change the image of the product. Deposition even in this case the brand positioning is not correct and to change. It we work precisely on the perception that the public has of the brand.