You probably already know of famous social media influencers like the Kardashians, Selena Gomez and The Rock, but did you know that Jamie Oliver is one of the top influencers on Instagram with over 9 million followers? Have you heard of Benjamin Lowly, Jannid Olsson Delér and Huda Kattan? They are photography, lifestyle and beauty influencers on Instagram. And of course, there is also Cristiano Ronaldo , the soccer star and sports influencer, with more than 500 million followers.

The fact that you are looking for the right social media influencers to promote your brand or product means that you have already defined your objectives and you know why you are interested in so-called “ influencer marketing ” in the Netherlands Phone Number Data same way, it means that you know your target audience . Now, what should you consider in your search for that right person for your company?

Relevance to your business

There are many types of influencers , but what you need is someone relevant to your business. That person must be able to influence your target audience and have content consistent with your messages. What are your brand values? Do the influential people you care about have similar values? With a Google search you can quickly see what social media platforms they use, what their reputation is and what the quality of their work is. Knowing all this is essential to make the decision; after all, you will give them the freedom to create content on behalf of your brand. This means that the influencer must speak to his public with a voice that is congruent with his values.

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The most generic influencers are active in topics such as gastronomy, travel, fashion and style, lifestyle, design, beauty, sports and fitness, and photography. If, for example, you’re looking for a food influencer for your organic brand and the potential influencer isn’t promoting organic living, then you’ll need to keep looking for the right social media representative.

Take advantage of social networks

Social media is the best place to find relevant candidates for your influencer marketing campaigns . Your objectives determine how you will measure the marketing that is generated from that type of interaction, and that should be your guide when scouting candidates on Bold Data social platforms. General areas of measurement include: audience reach, impressions, engagement, shares , tone, high-quality content, and conversions.

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