This concept is repeated everywhere within digital marketing because it is fundamental. Content is king when it comes to populating your sales pipeline with good leads, as you need to understand your target market well and craft your content with their needs in mind.

This means well-written content for each stage of the sales funnel; content that engages readers from the Lebanon Phone Number Data start and answers their questions with accurate, factual information.

Looking to generate leads?

However, competition online is fierce, so if you want to stand out, you’ll need to think outside the box. This means establishing your content marketing strategy with the integration of infographics , downloadable templates and guides , institutional videos , and audio with content such as podcasts and audiobooks.

Interactive quizzes or assessments are an amazing way to boost your engagement and are for the part of your audience that needs more time to read longer content. Once people have answered the questions (try to limit yourself to 8-10 questions total), ask them to fill out a form with their name and email to access the results.

Recommendation : Offer your best content in a closed format . That means your most valuable content, like whitepapers or guides, will require your readers to fill out a form and download it. Be careful to only include a few questions on your form, otherwise people won’t answer them.

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Post content regularly

Search Engine Optimization is one of the foundations of digital marketing. Likewise, if you’re not ranking on the relevant search engines, no one will see your content ( regardless of how good it is! ) and you definitely won’t get any leads.

Your website and blog are one of the best ways to improve your SEO and lead generation efforts. On average, companies with blogs produce 67% more leads per month and 60% more people are motivated to search for the product after reading about it, according to Demand Metric .

Start with an SEO plan based on a well-researched plan that includes the keywords you need to target and build your blogs around. Make sure each piece contains a clear call to action. Keep in mind that customers are more likely to blog about those scenarios.
Likewise, it’s essential that the content you create is useful and crafted for people reading the screen, not just a search engine algorithm. In fact, thanks to Bold Data the most recent useful content update , the more valuable your content is to the reader, the better it will rank!

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