This article is part of a larger series that focuses on diversity and equity in marketing. As a company. We are committee to identifying actions we can take in the fight against racism and injustice. And elevating bibcock voices is paramount to inspiring change. Follow along and read other posts in this series here. This post is author by Anissa Roberts. Writer and journalist. For the last two years. I’ve witness dozens of families and individuals celebrate the most gratifying accomplishment of their lives—paying off their debt.
I was a marketing copywriter
I was a marketing copywriter for ramsey solutions. An influential personal finance company in tennessee. I creat content that made sales while improving our audience’s lives. I even follow the financial europe email list principles myself and celebrat my own debt-freom in 2020. As a single. Black woman with an immigrant background.Personal finance chang my life for the better and influenc the way I interact with marketing. That’s why it bother me to read that black people are most likely to consume products but are financially behind white and latino counterparts. According to research. While most americans report feeling as though they live paycheck to paycheck. Minorities are most likely to face ongoing wealth gaps compar to their white peers.
In marketing. We. Of course. Want people to buy from us. But we also want our products and services to improve the lives of the people who use them. But where does this financial discrepancy Bold Data lie in the black community and how can we as marketers better support one of our largest consumer populations? Black people are major consumers in the American economy and spend more than $1 trillion a year on goods and services.