The sales come from interested consumers who leave the social media platform to visit your e-commerce site, where they purchase the products or services.
This is where the difference lies. With social commerce, businesses sell their products or services directly on social media, so a customer can choose a product and make a purchase without leaving the social media app. So, if you’re talking about your products on Facebook, then social commerce is the Hong Kong Phone Number Data act of selling those products directly on Facebook. In contrast, Social Selling is when brands identify prospects and cultivate relationships through social media (and that’s the subject of a whole other blog post!)
Does social commerce complement your marketing strategy?
Is social commerce already part of your marketing strategy, but you haven’t acted on it, or do you need an expert to help you develop a social media strategy? The purpose of social media is to build relationships. To do this, you need to consistently post, test what works, and cultivate an online community that is passionate about your brand, products, or services.
As an eCommerce business, what can social media offer you? They allow you to directly engage with your prospects and customers, promote your products and services, and ultimately drive traffic to your brand’s eCommerce website or app. It is also possible to service your customers before and after the sale, and obtain information about your market and industry.
Is any social media platform better than others for ecommerce? That depends on your sales and marketing goals, your type of product or service, and your target market.
No matter which social media platform you choose, there are plenty of sales and marketing opportunities that could drive customers to your ecommerce site and contribute to your profitability.
Does your target market use social networks to buy?
This is the million dollar question. Who is your target market for your products or services? Are they Baby Boomers (55+), Gen X (35-54), Millennials (25-35), or Gen Z (18-24)? Without that knowledge, there is no way to know which social media platform to attack. To meet your audience where they are, you need to know which social media app they spend time on and how they like to shop.
Will your product sell on social media?
There are many factors to consider when determining if social commerce is a good fit for your business. In addition to going where your target market hangs out, you’ll also need to make sure your product is going to sell on social media, and for that, it’s important to know if you have enough resources to spend on the platforms.
If your visual content is engaging, people will be more likely to follow, comment, and like your posts. And when they’re interested, they’ll follow the links to your eCommerce platform and make a purchase. But this is just the Bold Data beginning of your social commerce journey. Do you want to know more? We invite you to contact WSI and our digital marketing consultants who can help you connect and communicate authentically to cultivate engagement in social commerce.
