Google Analytics has always been a very powerful tool for businesses. As the importance of digital marketing increases, small businesses need to have specialized marketing tools that can help them analyze their online presence and optimize their marketing strategies. And that’s where Google Analytics 4 (GA4) comes in. GA4 is a tool that can provide small businesses with valuable insight into their website traffic, customer behavior, and much more.

Whether you’re a seasoned marketing professional or start-up owner, here’s a guide to keep you up-to-date with what’s new in GA4.
The tool was designed to give them a more comprehensive view of customer behavior across different devices and platforms. GA4 also uses machine learning to Denmark Phone Number Data identify trends and insights that can help a business make data-informed decisions.

How is GA4 different from Universal Analytics?

Therefore, companies can better understand the behavior of their customers on different devices and platforms. GA4 also uses an event-based data model, which means that a company can track any interaction on its website, such as clicks, downloads, video views, and more.

Main features of GA4

Here are some of the key features of GA4 that can benefit your small business:

Improved Measurement – ​​GA4 provides businesses with more accurate and comprehensive data about their website traffic, including data for different devices and platforms.
Predictive insights – Using machine learning algorithms, GA4 identifies trends and generates insights from your data, which can help you make better-informed decisions.
Customer-Centric Reporting – GA4 enables companies to better track and understand their customers’ behavior across devices and platforms.
Install the tracking code in GA4 : Once you have set up your property in GA4, install the GA4 tracking code on your website to start collecting data.
Configure your data streams – GA4 allows you to configure streams for different types of data, for example, web data, application data, and offline event data.

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Set up conversion tracking – To track conversions, such as purchases or form submissions, you need to set up conversion tracking in GA4.
Explore the GA4 interface – Once you’ve set up GA4, you can start exploring the interface to see how it presents your data to you and what information you can get from it.

Hire a GA4 expert

With a Google Analytics expert, you can make sure you get the Bold Data most out of GA4. WSI has digital marketing experts who can help your team understand this tool. We provide your business with valuable insights into your website traffic and customer behavior so you can make better, data-driven decisions that can translate to resounding success.

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