Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of the SEO industry tends to use this terminology. Most people would call them Google searches or queries. What Are Just know that keywords are synonymous with both of these things. This is known as PPC (Pay Per Click) advertising. Google has a platform where you can choose keywords to bid on. Google then displays your ad in the search results.

Every time someone

Clicks that ad and lands on your website, Google charges you money. You can tell paid results apart from organic (non-paid) results because they’re executive data marked as ads. Search Engine Optimization (SEO) SEO is the process of optimizing your web pages to rank in Google’s organic results. And Google’s job is to rank the best, most relevant results for every search query. If Google deems your page the “best” result for the right terms, you’ll get a consistent stream of ‘free’ visits to your website. For example, the Ahrefs blog gets an estimated 383,000 organic visits from Google every month. Most people have some idea of the keywords they want to rank for in Google. But it’s impossible to know everything people search for. That’s why it pays to do some research to find more keyword ideas.

There are many ways

To do this, but the easiest method is to use a keyword research tool. Most of these tools work in the same way. You enter a few broad keywords related to your industry Bold Data called seed keywords, What Are and the tool kicks back some related keyword ideas. For example, say that you sell headphones online. Your seed keywords might be “headphones,” “earbuds,” “earphones,” and “beats.” Let’s pop those into Ahrefs’ Keywords Explorer, then take a look at one of the keyword ideas reports. As it would make sense for us to show up in Google for both of those keywords, we should probably prioritize the first one. Why? It has more searches. We’d probably get more traffic from ranking #1 for that keyword than the other one.

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