If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution. However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus. Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from authoritative websites. Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in their index. How to Increase Pretty much every major SEO tool has this metric, but its name and the way it’s calculated differs in each one.
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Authority metric is Domain Rating (DR). Like most other website authority metrics, it runs on a scale from 0-100. SIDENOTE. You can check your domain’s authority by executive email list plugging it into our free website authority checker. Now, it’s essential to understand that the scale for Domain Rating is logarithmic. That means it’s much more challenging to go from DR 69-70 than 9-10. A good way to visualize this is to think about rankings in a video game. Maybe you start as a “Scout,” and it might take you a few hours to gain your “Ranger” badge. But jumping to the next level could take months, and only truly dedicated players will ever get to “Epic” status.
How to Increase
Also take into account the DR score of the linking site when calculating DR. This means that backlinks from websites with high DR scores tend to increase your Domain Bold Data Rating more than those with low DR scores. That’s an interesting point to know. It means that as the DR of a linking website increases, so can yours. For example, if you build a link from a DR 15 website today, and the owner of that website works hard to build authority and links over time, then that same link might be from a DR 40 website in a year.
So even if you only ever built that one link, your DR score would likely increase over time. The takeaway here is that it pays to build links from sites that show potential, even if their DR scores are quite low at the time. How can you judge ‘potential?’ First, check their content.