Now, how do we know if Apple has not said anything in public? According to LinkedIn, Apple has more than 200 openings for its ad platform, which would nearly double the size of its current infrastructure. It is estimated that Apple probably made $5 billion in ad revenue in 2021 and could grow these sales to more than $30 billion a year by 2026. This wouldn’t be enough to Apple Advertising Area overtake Google or Facebook, but going forward Apple has an unfair advantage .
Do you remember the iOS 14.5 update from about a year ago?
This update allowed iPhone and iPad users to block third-party apps like Facebook from tracking and monitoring user behavior on their mobile devices. Until then, this had been Meta’s “secret ingredient,” and as a result, the update dealt a serious blow to UAE Phone Number Data its ad sales. In 2022 alone, it is estimated that due to the Meta update, it will lose more than 10 billion dollars .
Not surprisingly, in the face of these signs, Google has begun planning for a cookieless future for Google and its Chrome browser. By the end of 2024 there will be more privacy updates in Chrome.
The Apple Advantage
Unlike Meta or Google, Apple has the huge business advantage of owning the infrastructure for its entire ecosystem of products. They also do an excellent job of retaining their customers with new products and services. Whether it’s hardware or software Apple owns all of this user data and does not rely on third-party cookies or permissions to obtain it.
How will this fit into their ad platform strategy as they scale and optimize? What changes will we see in the user experience with Apple products? It’s probably too early to tell, but from my point of view there are a few things to watch out for:
Many times it happens that the customer navigates through Apple Books, Apple TV, and the Podcasts App without making any purchase or selection.
The rumor has long been that Apple aims to launch its own AR/VR headsets in addition to Apple Glass and thereby seriously compete with Facebook’s Oculus and Microsoft’s Hololens .
Depending on its functionality, this would present a tremendous opportunity for brands to leverage a mix of media to engage customers in a variety of ways.
Search Engine Marketing
I recognize that this assumption is quite adventurous (but since I am the one writing, please allow me), what if Apple decides to Apple Advertising Area compete against Google with its own search engine? With all the information Apple has about its customers, it could generate far more contextual and relevant search results than anything currently on the market.
Now, in case you missed it, the recently released iOS 16 software update has added a prominent search bar to Bold Data the home screen of all mobile devices. Sure, today search results redirect to Google, but is this one of the first signs of things to come?