During a recent Springboard event, Dan Monaghan spoke about the new wave of the Internet. As the founder of WSI and Clear Summit Group, Dan is a widely recognized thought leader in the digital marketing and technology environment. Therefore, who could guide us better than him on the importance of protecting brand intellectual property in an increasingly digital environment?
Dan talked about what the future holds for us and how we can be prepared for Web3. I’ll try to summarize some of the digital environment for business focal points of his presentation, but I highly recommend watching the entire presentation here
Back to the future: the evolution of Web3
Successful business leaders have the ability to UK Phone Number Data recognize opportunities and threats in the future landscape.
Shortly after the launch of WSI in 1995 , Google opened up the World Wide Web to everyone. At that time, websites were static, only administrators could update them, and users passively read the available content. That was the time of Web 1.0 .
A company’s website was at the center of its digital
marketing strategy; With the passage of time and the growth of technology, many new platforms and elements emerged (such as Facebook , LinkedIn, and Twitter ) that began to add content to websites. Web 2.0 arose when users began to take advantage of these tools and add content to the web.
There we are still: in the middle of Web 2.0. Those who create and curate the content take advantage of the knowledge of “the masses”, to achieve more accurate (and therefore valuable ) content. Social media reaches around the world, allowing users to connect and share their thoughts on politics, their favorite HBO show, or the latest widget they bought on Amazon.
The downside of Web 2.0 is that it has become centralized
Only a handful of dominant platforms, such as Google, Facebook or Amazon, own most of the digital information. After all, that is the price you have to pay for having free access to the web and its services; Likewise, these companies have access to your personal information digital environment for business, and this doesn’t sound bad until we realize that these companies sell (or manage) privacy in exchange for a “whopping” $600 billion annually.
The promise of Web3 is to Bold Data significantly change this paradigm of using people’s personal data as a bargaining chip. Of course, Let’s go into a little more detail about how Web3 plans to achieve this fundamental change and how the Internet works with the blockchain.