Google works hard to make it easier for users to find information. In this way, the search engine periodically updates its tools as a way to improve the SERP results (also known as Search Engine Results Page). Updates to the search engine are meant to help users, but creators are often frustrated with Google updates as they have to adjust their ways of working to accommodate these changes.
The latest changes to the SERP included the so-called “Helpful Content” and the May 2022 Essential Update . Both updates are supposed to Business From SERP Volatility improve the relevance of SERP page results with helpful and actionable listings. As the web changes, so do the Indonesia Phone Number Data needs of the search engines that browse the pages. As a result, the creators will surely have noticed changes in the performance of the site, but the difference is that those changes are not due to algorithm adjustments. After all, the latest tweaks help make it easier for users to find content while searching on Google.
What questions should you ask yourself about the quality of your content?
Before you make significant changes to your site based on SERP volatility, you’ll need to analyze what’s already on it. Your content affects your SERP rating; therefore, the more originality in your research, information and analysis, the better your rankings will be.
Google works hard to remove redundant information from its SERPs, and throughout the process ranks sites higher if they have valuable, unique, and impactful information.
Consider the following questions about the quality of your site’s content :
Have you described the content of your pages in detail?
Is that original content valuable?
Is your title or header useful and does it provide sufficient descriptions for the user?
Does your headline contain factual and informative information, rather than something that is just punchy to attract attention?
Is your content worth sharing with friends or colleagues?
Does any useful resource reference your content?
Questions about your experience and skills
Beyond content Google pays attention to your voice and experience. The Business From SERP Volatility site reviews the resources and evidence that make the Bold Data content factual. Therefore, administrators should take into account the use of a voice that conveys authority at the time of changing ratings based on experience and knowledge.