Creativity and effectiveness inevitably walk hand in hand in the advertising industry. Although some sometimes insist on turning them into irreconcilable enemies (as if the two concepts were mutually exclusive). It is clear that creativity and effectiveness should be allies (and not rivals) in advertising, but what type of creativity […]
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It is a fact that often tends to be buried in oblivion. But 80% of adults contract the human papillomavirus at some point during their lives. This year’s traditional Christmas greeting from Publicis Groupe focuses precisely on this fact (which does not, however, renounce laughter). As usual, the Christmas greeting […]
