The first one in which we are not doing well, but it is very interesting. We still believe that to some degree the concept of a “metaverse” will continue to trend in the coming years, but that didn’t happen in 2022, and in all honesty we doubt that will happen in 2023.
Now, the reasons for this were not the result of chance but rather a result of the impact of higher inflation and the corresponding effect on the stock market and cryptocurrencies. Again, we reckon this will happen eventually, so we recommend getting in the Oman Phone Number Data game and learning as much as you can about the metaverse side of the digital world to ensure you’re prepared for when the phenomenon is fully here.
It is possible that the experiences are part of the marketing strategies again
It’s hard to discern just how pervasive the return of experiential marketing was in 2022, but Stranger Things did its bit, and the global nature of many of the Ad Age examples suggests we got this one right to some degree and because of it. We got a point!
Live social content is going to explode
According to Hootsuite , 30% of internet users surveyed in 2022 said they had watched at least one streaming video per week. And Vimeo data suggests that live video is 10 to 20 times more engaging than pre-recorded on-demand content.
The debate about the social media content boom in 2022 is still ongoing, but surely the statistics suggest that the demand for live social media content effectiveness grew in 2022, so we’ll give ourselves 1 more point!
We scored our predictions for this year below our 2021 high. However, five points is more than enough to continue our tradition, so we’ll set the crystal ball for another year!
Here’s the score we expect for the future of marketing in 2023:
Twitter will not be the same, or maybe it will disappear
As we generate this publication, billionaire Elon Musk has been the owner of Twitter for a few weeks. And in that time he has laid off 50% of his workforce! Similarly, a significant number of the remaining employees are leaving of their own free will, and Twitter is experiencing a massive exodus of users.
Although it is hard to Bold Data believe, many industry experts believe that the total collapse of Twitter is imminent . Even if that didn’t happen, however, there is no doubt that Twitter will cease to be the gigantic social platform that it was when it was at the top.
