What is digital word-of-mouth?

Marketers and business owners are always looking for new ways to reach their target audience and to do so before the competition. Therefore, you have probably heard of the concept of word-of-mouth or word-of-mouth recommendation, but what is digital word-of-mouth ?

Basically, it’s when people use the internet to talk about your brand or product, whether it’s through reviews , social media posts , or even private messages between friends. Digital word -of-mouth is a powerful tool that can help you reach new customers and grow your business. In this post, we take a closer look at Spain Phone Number Data this concept and how you can take advantage of it.

Who needs word of mouth recommendations?

All businesses can benefit from word of mouth recommendations. For industries where trust is an essential component of the customer relationship, it should be an important part of your marketing strategy. Companies that offer technical, legal, financial, and medical services need a robust word-of-mouth strategy to reach prospects and potential future customers.

Why is this type of marketing important?

Human beings have psychological biases that tell us that a great way to make a decision is to look at the decisions of others . Think of a time when you were considering buying a new TV or car; If you’ve done it in the last ten years, you’ve probably searched Google and YouTube to see what other people thought about the articles that interested you.

Since we are social creatures, humans trust others and follow their recommendations. According to Semrush , 90% of people are more likely to trust a brand recommended by someone, even if the recommendation comes from a stranger! In addition, word of mouth is even more effective than paid advertising, since it translates into 5 times more sales and has priority over Facebook , Google or Twitter.

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Your prospects receive good recommendations from you, your business and your products/services. It also provides proof or social evidence about your business to those prospects, since the recommendation comes from someone they trust. Likewise, it generates qualified leads for your business, since the prospect already comes with a certain predisposition to listen to your message.

The most important thing is that this marketing mechanism carries a human touch : we are communicators. People like to share information and help others. Traditional word-of-mouth marketing works at the individual level, that is, communication occurs one on one.

What is digital word-of-mouth ?

Digital word of mouth marketing is very similar, but it brings an additional and very powerful component:

With the proliferation of technology and platforms designed to Bold Data share information, digital word-of-mouth marketing can have a much greater reach than traditional one-to-one marketing. For example, if I have my house painted and I tell my neighbor that the painter did an excellent job, that is a one-to-one word-of-mouth recommendation. However, if I post a comment on my neighborhood’s Facebook page, it will have much more reach and become a one-to-many word-of-mouth recommendation. The range is extended beyond my neighbor to reach my entire neighborhood.

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