About the last point if you don’t have your target. Audience needs to be narrowed down as much as possible. The clothing niche leads in the number of competitors in e-commerce, and it is necessary to compete not only with Ukrainian sites, but also with foreign ones (GAP, H&M, Zara, Aliexpress, etc.). To win, we need to clearly position the business and describe as accurately as possible the audience to whom we will sell. For example, you can advertise a clothing store for the following categories: career women aged 25–40, with an above-average income, live in big cities, consider clothing a means of achieving goals, and are willing to overpay for quality and brand; housewives 30–45 years old, family, average or below average income, prefer to make a profitable purchase of clothes on one site for the whole family, so as not to overpay for delivery.
Constantly monitor promotions and discounts; men 25–35 years old
Single, average income, buy clothes only when Email Marketing List it is really necessary, want to know what they are paying for, need a lot of information about the product. How to attract a client to a clothing store These are excerpts from the marketing strategy, but full customer descriptions take up more than one page. Finding your audience is the first and most important step before advertising a women’s clothing store. Work out the needs of potential customers and provide them with a ready-made solution in the form of products. Offline advertising for a clothing store In a world ruled by the Internet, advertising is intensively moving online.
According to statistics, people are more likely to click
on ads if they have already seen the brand Bold Data somewhere. Therefore, offline advertising becomes an excellent addition to a comprehensive marketing strategy. Signs Marketers say that to remember a brand, a person needs to see advertising at least 20 times. And in this regard, the undisputed leadership is given to signs located in close proximity to the target audience. This is especially true for new stores, local businesses with an offline representative office or showroom in a certain city. Business cards They can be included in postal parcels and handed over to customers in offline stores. It’s better not to skimp on design – after all, the main target audience for clothing is women, and the aesthetic component is important to them. The business card should be of good quality, laminated, and have an attractive appearance.