Instagram has more than 1 billion users worldwide, and video marketing on Instagram is becoming increasingly popular. According to data from Instagram , 90% of the people who participate in the platform follow a business, and 50% become more interested in a brand after seeing their ads on Instagram.

Instagram video marketing offers many options with different formats, and is currently the most popular way to Instagram Video Formats convert Instagram communities into customers. As a result, digital marketing agencies and business owners need to South Africa WhatsApp Number Data see Instagram Videos as a part of their digital marketing strategy.

Videos for Instagram Feeds

The so-called Instagram feed is a continuously updated list of videos and photos that appears when you open your account. The feed (or view) displays videos and photos from advertisers and those accounts you follow on the platform. Videos for Instagram feeds should include sound and motion to quickly grab your audience’s attention and for you to share your story or unique product features.

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 The main text must include 125 characters and include a maximum of 30 hashtags. While sound and subtitles are optional, we always recommend adding them.

Videos for Instagram Reels

Instagram reels are similar to the vertical video format used by the popular TikTok, but in full screen. There are 15-30 second multi-clip videos and they are perfect for content creation with the use of music and effects such as AR filters, sync text with video, and green screen mode.

Instagram reel ads are ideal for mobile audiences looking for entertainment. For example, it is possible to Bold Data create tutorials, project education and participate in moments that create trends through challenges.

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