Doesn’t that little stain on the ceiling happen to us before it turns into a leak of epic proportions? That stain tells us that there is a leak in the roof, but in reality it often happens that we really do not want to see it and wait until the next rainy season, and by then a bucket will be necessary to collect the water that falls from the roof!
So, if there were a lesson for you in this post, it would be that if you have the slightest suspicion that your lead generation pipeline is not as full as it normally is, you need to Cambodia Phone Number Data take immediate action ! Your “spider senses” will surely be sending you the right signal, and once the situation is identified you should take immediate action.
If you still don’t think you have a lead generation problem, at least read on to identify some signs of lead generation efforts worth addressing.
Less number of leads per month vs. month and/or year vs. year
This may seem obvious, except it won’t be so obvious if you don’t track and record your past lead generation activities ( which is already a problem and a topic for another day! ). But assuming you do have data, it’s always important to analyze and compare your lead generation numbers against last month and the same month last year. If one or both of these numbers are below your historical data, it’s a good idea to at least consider something concerning about your lead generation activities. That should raise an alarm that you need to look at your lead generation results further.
Drop in revenue
If you don’t have detailed data on the leads you’re generating ( again, that’s a topic for another post! ), you’ll need to check your revenue numbers to see if there’s a problem.
If you spot an unusual drop in your revenue that doesn’t fit with your usual seasonality or some setback in the economy, that drop will surely be a sign of stagnation in your lead pipeline. The less leads, the less income, although the rest does not change.
Lots of free time available for the sales force
One indication of a slowdown in lead generation activities is the availability of a lot of free time for sales people. Sales reps love to talk to prospects because that usually means better income. So it is important to clarify that if they are taking more time to eat, it is not because they are avoiding the workload. It’s a sign of less work to Bold Data be done, which is bad news for your lead generation activities.