Email marketing is one of the oldest types of digital marketing (did you know the first email was sent in 1971 ?) and it’s still around because it works . The great thing about email is that you can create targeted email marketing campaigns by leveraging the data you have on your customer and using what you know about your customers and their intentions.

To know if your campaign was successful, you need to Japan Phone Number Data evaluate some email marketing metrics. You can get started with one of the many free email marketing tools available to small businesses, or contact a local WSI digital marketing consultant to learn more about the metrics and what they mean.

What aspects should you consider before using email marketing for your business?

The future of contextual marketing
Contextual marketing is the process of sending marketing content such as emails, blog posts, or advertisements to customers at a certain point in their buying journey . For contextual marketing to work, timing and details count.

What does this mean for a targeted email marketing campaign? Before creating an email, you’ll need to know the context of your audience, customers, or leads. Use everything you know about them to build audience profiles and buyer personas. Based on this, you can create personalized, targeted and relevant marketing campaigns.

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Why should you use contextual marketing in your email marketing strategy? Because it converts better and increases retention since it focuses on customer needs. When recipients feel like you’re focusing on their problem, they’re more likely to open the email and click or convert.

Measure intent instead of vanity metrics

Data is still the best way to measure customer intent for a given business using email marketing. By analyzing behavior over time, you can identify trends to see if your content is engaging with your website or if recurring search engine queries are driving conversions, such as signups, purchases, or visits to Bold Data your store . With this in mind, what email marketing metrics would you use to gather information and target those prospects?

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