In addition to offering better tools from a user-centricity point of view, GA4 also includes predictive metrics. Thanks to Google’s expertise in machine learning, you can apply this rich data to Google Ads , remarketing, social media marketing , and yes, your website too .
Troubleshooting Consent Management and Cookieless Tracking
By using artificial intelligence to model missing information, it is possible to reap the benefits of having valuable information even as the world moves away from the use of cookies and other identifying data. Thus, there is an opportunity to Italy Phone Number Data comply with new privacy protection laws (for example, GDPR and CCPA ), while at the same time learning from the entirety of your customer base.
More control and customization
With all these new possibilities, you may want to narrow the scope of the parameters you are going to measure. GA4 allows you to customize the dashboard to prioritize the metrics that are important to your business. You can also take advantage of the integration with Google Data Studio to generate custom visualizations.
A fresh way to visualize data and reports
To accommodate all these improvements, GA4 incorporates a new digital dashboard . While it’s always a bit of a pain to get familiar with a new interface, everything seems to indicate that the changes are worth it.
Some of the changes in Google Analytics 4 compared to Universal Analytics are:
The possibility of grouping the reports you want in the “ Reports: View custom data” menu. ”
Additional reports, in addition to “ Acquisition, ” now also include “ Engagement ,” “ Monetization, ” and “ Retention, ” all within the aptly named “ Lifecycle ” collection.
The search function provides the most valuable assistance, both in getting acquainted with the new model and in getting immediate answers to queries. Take advantage of it to create your own self-study sessions on Google Analytics 4 or consult your local WSI digital marketing agency .
When should I switch to Google Analytics 4?
In March of this year, Google announced that it plans to discontinue Universal Analytics on July 1, 2023. Additionally, all of your historical Universal Analytics data will be deleted in 2023.
Therefore, the best time to switch to Google Analytics 4 is now !
We recommend configuring your GA4 to work in parallel with UA for as long as possible. On the one hand, this will allow you to familiarize yourself with the functions and features of the Bold Data new product, and second, you can start populating your account with data to obtain accurate and relevant insights through machine learning.