You could put questions on a whiteboard and ask people their opinions. For example. If it’s a meeting to discuss a marketing campaign that underperformed. Ask questions such as “what did you like about the campaign?” or “what could we have done better?” this technique may give you lots of answers but it gives you a chance to see if there’s a consensus in the room that you can use to feed into other campaigns or drive performance. 5. Give everyone a chance to speak while everyone has a role and job title. These can be put to one side for the sake of the meeting. It can be limiting to try and innovate or strategize if everyone sticks to their own remit e.g. The marketing manager can only talk about marketing. Be mindful of who is at the meeting and let people speak.

Change tack by asking questions

 Remember that everyone is different. Some people are more vocal whereas others may need prodding to give opinions. Take the lead and ask questions of team members if you feel they haven’t had a chance to contribute. It’s often about managing personalities so if you feel if one or two people are dominating the conversation. Change tack by asking questions or opening the floor. In an online meeting. Think about having the camera on as it is more personable. Using mute so the person talking can speak uninterrupted and use the ‘hands up’ function or equivalent to let people ask questions or chime in. “preparation makes for better collaboration in meetings and persistence in following up makes for better results after meetings” ken fitzpatrick. Ceo of the digital marketing institute 6. Encourage ideas & solutions if your meeting is about finding solutions or generating ideas. Kick it off like that. In advance of the meeting. Ask people to write down 2 or 3 ideas.

Then go round the table and ask people to share those ideas

Then go round the table and ask people to share those ideas. After each one. Ask for opinions and feedback and then note them down (or have the designated note-taker do). Don’t focus on the person saying the idea but on the idea itself. You could do the same for solutions to challenges. For example. “we struggle to engage young people from 18-25 years of age. What can we do to reach them?” by asking people to do this in advance you’ve given them time to prepare and not be caught off guard. It will also allow people less inclined to speak up an opportunity to have their say. Become a world class digital marketer 7. Be mindful of the time it’s so easy for meetings to run over time. If you’ve put a time slot in people’s agenda. Remember they have planned other things around it. So it’s your responsibility to be mindful of it

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