Julia Kozak minutes of reading. How to improve customer lifetime value. Contents Customer lifetime value, i e. the lifetime value of the customer. How to calculate customer lifetime value. Have you ever wondere. How much profit one customer brings and how to measure it. The customer lifetime value indicator comes in handy. By checking the customer lifetime value, you will know how much revenue is generate by one customer.

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In our article, we will introduce the term. Customer lifetime value and suggest how to increase the customer’s long term value. Try it for free Customer Ukraine WhatsApp Number List lifetime value, i e. the lifetime value of the customer Customer lifetime value CLV is, by definition, a measurement of customer value , which means the value of revenue that a given customer can generate for the company during the entire period of cooperation.

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In other words, customer lifetime value is the average amount of money. Buyers plan to spend on products or services at a given company Ukraine Phone Number List over the duration of the relationship. It is worth knowing how much the customer spends in a specific period to effectively measure the effectiveness of marketing activities. By analyzing the entire customer relationship process, we can estimate whether a given buyer actually generate more profit for the company than the cost of acquiring it.

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