Despite many beliefs, cold calling brings several advantages.
This sales prospecting technique that was thought to be obsolete is in fact quite qualitative in many aspects:
- You get a direct and verbal answer. If your prospect answers your call, you will know right away if he is interested or not.
- The relationship with your prospect is humanized. You create a personal link with him, which creates more trust and reliability.
- You flatter your target. Receiving a direct call takes time, and your lead knows it. By giving him time just for him, you value him.
- A low financial investment. No need to spend hundreds or thousands to launch a cold call campaign! You just need to get the right information about your prospect.
Cold Calling, the issues
Cold Calling also includes some negatives that you should keep in mind:
- Fatigue. Receiving a huge number of oral rejections can be pretty demotivating for your sales team. It is up to you to know how to get up and not give up
- Return on investment on time spent. You call one prospect at a time, which is very time consuming. To boost your ROI, work on targeting your leads with great precision.
- Knowing how to sell orally. This is a technique in its own right. Not everyone is cut out to make direct contact with a prospect. Leave your shyness behind.
- Be in good conditions. The cold call requires to be in a quiet place, and with a good connection. Cold calling requires some preparation beforehand.
- The regulation. As you may know, the GDPR regulates the management of personal data, including phone numbers. Therefore, cold calling is absolutely prohibited in B2C (you need opt-in). Moreover, always contact your prospect on his business phone number and not his personal number.
What is cold emailing?
Cold Emailing is an email prospecting technique. Just like Cold Calling, Cold Emailing is said to be “Cold” because it is practiced Egypt Phone Numbers with a new prospect.
This prospect does not know you, it is in fact the first point of contact you have with him in the sales process.
With cold emailing: you reach several prospects in a single mailing.
Cold Emailing: when personalization meets automation
Cold emailing consists of contacting a prospect cold. He does not know you and probably does not know your product or service.
Always make sure you stay compliant with the GDPR. Email prospecting and cold emailing are allowed in B2B. Definitely insert an unsubscribe link in your cold email. On the other hand, the opt-in (consent) of your prospect is mandatory in B2C.
To succeed in a cold emailing campaign, several steps are necessary:
- Target your leads. Find those who really need you.
- Automated but authentic. Your cold email campaign must seem “handmade”. So limit your sequence to a maximum of 100 sends to remain authentic. The more discreet the automation, the better!
- Gather information. You need to know who you’re talking to. Without that, your campaign can’t work and you won’t reach your leads.
- Prepare your sequence. You must plan a series of cold emails following your leads. Often, one single cold email is not enough. You must prepare several whole sequences according to the behavior of your leads after your first sending.
- Follow up on your leads. Because a rejection from your prospect does not mean that everything is over!
Find and collect information about Australia Phone Number List your leads: it’s essential… But quite tricky. Dropcontact finds your prospects’ business email addresses for you. Spending hours to get information about your contacts: it’s over. Start your free trial now.
