Do you want to keep tracking how people interact with your website? Well, then you need to understand Google Analytics 4: What is it, how does it differ from other versions of the product, and why does it need to be changed? In this guide, we tell you everything you need to Get familiar with Google know.

What is Google Analytics 4?

Google Analytics is an analytics platform that provides traffic, engagement, and conversion information for your website. Today, most of the Israel Phone Number Data websites in the world use it and it makes it possible to track the behavior of users on each page of the site.

As with any software product, Google Analytics has been updated since its launch in 2005 as user needs have changed. Beginning with the “classic” Google Analytics (GA1) era, the product evolved through updates to GA2 and GA3 (both known as Universal Analytics or UA).

How is Google Analytics 4 different from Universal Analytics?

Simultaneous tracking of websites and mobile applications. One of the main benefits of the new Google Analytics 4 is that it allows you to track visitor activity across multiple sites and apps. Previously, you had to use one UA property to track website data and a different one in Analytics for Firebase to measure mobile app usage.

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The ability to monitor users across different platforms (website, apps, and software), allows you to have a holistic view of how your customers interact with your business. In other words, cross-platform tracking allows you to analyze your audience throughout the customer lifecycle.

Ability to track the entire customer journey

To give you better visibility into how users are interacting with your website and app, GA4 turned all metrics into “ events ”.  The Get familiar with Google flexibility and granularity of the data translates into better informed decisions and strategies. In addition to Bold Data offering better tools from a user-centricity point of view, GA4 also includes predictive metrics. Thanks to Google’s expertise in machine learning, you can apply this rich data to Google Ads , remarketing, social media marketing , and yes, your website too .

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