NBTC analyzes the potential of. Thai export products. Can be divided into 6 groups rising stars. Going against the trend, taking a stand, adapting, not being able to seize in time. Wasting opportunities, and retreating. Suggestions to adjust marketing strategies accordingly. To push for Thai products to continue to be exported more, Mr. Poonphong Naiyanaphakorn, Director of the Office of Trade Policy and Strategy. revealed that the OP has studied the potential of Thai export products. Divided into 6 product groups, it was found that there were 3 groups: rising stars, bucking the trend, and adjusting. These are groups whose exports have the potential to continually increase.
For the group of rising stars It is a group of products
That the world market has increased demand for imports and which. Thailand can Email List export at a higher rate than the world’s growth. such as integrated circuits and air conditioners. Telephone Control panel or electrical distributor. Trimmed chicken, fresh durian, seasoning sauce and frozen oysters. It must accelerate the expansion of product lines through the reputation of existing products. And expand business into downstream. businesses or businesses at the end of the supply chain. As for products that still have a small share in the world market. But began to export more due to increased demand. Must create awareness of the product to be more well known. By increasing marketing promotion and public relations activities.
Adjustment group It is a group of goods whose trade
In the world has decreased. Thailand still has a higher growth rate than other countries. Slowing demand may be a signal. That will affect future exports, such as radio parts. Bold Data Fuel pump light emitting diode corn seeds and concentrated tea extracts. Must adjust marketing strategy. Penetrate the Niche Market more and adjust operations. Product production strategies according to new consumption trends. The group cannot catch up. It is a group of products that the world market has increased demand for imports. But Thailand is still able to increase its exports less than other countries. Such as ignition wire sets. speedometer Nuts and processed clams Must maintain. The existing customer base Promote market research. Promote investment in research and technology.