One of the biggest challenges in global marketing strategies begins with creating and preserving brand consistency. This is an effort that must be carried out in each of the territories in which the company is present. Although the market recognizes the importance of establishing solid and uniform communication, it is very common for similar actions carried out in different places to overlap and transmit a diffuse idea, thus causing low effectiveness, since there is no union of efforts and much less knowledge. This was one of the great challenges experienced by DHL when creating an effective digital strategy, that is, truly capable of converting its visitors into leads through its Landing Pages.
Discover How The Partnership Between DHL and Ion Interactive
DHL Express came to ion interactive with the need email contact list to manage and optimize hundreds of landing pages containing their brand. With such a large corporate presence around the world, DHL needed a scalable and easily adaptable solution to meet the objectives of its Branding plan . When DHL first adopted the ion interactive platform in 2010, they implemented. The software in marketing departments in fifty countries. Based on the results in those countries, they began to implement. The software in more areas where DHL was present. DHL worked with ion interactive to create interactive content , in the form of landing pages. Aligned with the brand and visually attractive, in order to educate users about their products and services.
DHL Success Story
When DHL first adopted the ion interactive BOLD Data platform in 2010, they implemented the software in marketing departments in fifty countries. Based on the results in those countries, they began to implement the software in more areas where DHL was present. DHL worked with ion interactive to create interactive content , in the form of landing pages. Aligned with the brand and visually attractive, in order to educate users about their products and services. On those pages, they delivered personalized experiences for individuals and companies that ship internationally. The interactive elements in the experiments allowed DHL to easily track conversions and engagement .
