Targeting Customers Email campaigns increasingly reach the target audience less and less, even when there is prior consent from the recipient. According to the American market research company Gartner , in 2005 more than 80% of marketing emails will be caught by anti-spam filters or blocked by servers. According to Gartner, 50% of all emails in the world are spam. Predictably, by the middle of next year, the figure will rise to 60%. The co-president of ESPC, however, is a little more optimistic.
Spam is the Great Enemy of Email Marketing
Spam from the perspective of international collaboration to identify. Common sources and characteristics top people data of Spam. examine the different ways to combat it and establish effective international cooperation mechanisms. This is mainly because consumers are familiar with the characteristics of spam. Nielsen Norman has found that consumers want newsletters that are informative, convenient and timely.
Complaints Are Irrelevant Content
Unsolicited newsletters and links to pop-up web pages. The majority of respondents confess to BOLD Data using anti-spam filters as a shortcut to unsubscribe from newsletters that do not meet their criteria. In fact, the spam identification buttons offered by Internet servers to unsubscribe annoy newsletter operators. The reason is, according to the report, that they may find their email blocked based on the aforementioned complaints.