The Kings League arrives in Latin America: the Américas Kings League Santander will be based in CDMX Fabiana Seara Written by Fabiana Seara October 6, 2023 at 12:08 SHARE Twitter Banco Santander México announced that it will be the title sponsor of the Américas Kings League Santander, which will land in 2024. Alex Soriano , commercial director of the Kings League, already said it on the stage of FOA 2023 : the objective of the sports format is to become international.
International stop of the competition promoted
By 2024, and that is why the football competition born on Twitch will category email list arrive in Latin America next year , under the name “La Américas Kings League.” Based in Mexico City , this thus becomes the first international stop of the competition promoted by ex-footballer Gerard Piqué and streamer Ibai Llanos : the Kings League , and its sister league, Queens League , which is starred by the sports women. The Kings grand final, held in March of this year, not only broke viewing records on.
Shift from traditional sport to new digital formats
Twitch with more than 2 million viewers, but was also the Bold Data scene of two Guinness records. Now, upon its arrival in Latin America, Banco Santander México announced that it will be the title sponsor of the Américas Kings League Santander , in the same year that it stopped being the main sponsor of LaLiga, giving a shift from traditional sport to new digital formats. The Kings League lands in Latin America.
