Like any entity, digital marketing can help a Non-Governmental Low Cost Digital Marketing Organization achieve its marketing or communication objectives. In most cases. The main difference with respect to a for-profit entity is the objective: to help improve the world . Next, I am going to explain how a digital marketing plan for an NGO differs from that of a for-profit company; and what are the most appropriate low cost strategies for an NGO. Like any company, the first step is to make a digital marketing and communication plan. As I explained in the article How to make a social media.
Brand awareness strategies Low Cost
The target audience. Before going on to explain which are the best low-cost digital marketing strategies for an NGO, I am going to explain what the main differences are with respect to a for-profit entity, which we will see when we design the company data digital marketing plan: they are the proposal of value, objectives and target audience . The value proposition The value proposition of an NGO is the reason why an NGO should be helped, and what is the differential value of this proposal compared to other NGOs. That is, the benefit that it will bring to society.
Strategy for capturing qualified leads
in order to achieve the defined objectives. Digital marketing objectives of an NGO The digital marketing objectives of an NGO usually differ quite a bit from those of a for-profit entity. Precisely because the ultimate goal is not to obtain Bold Data economic benefits, but rather to improve the world in which we live . We can classify them into two groups: information and acquisition . The most common are: Objective «Information». Raise awareness in society about a social problem. Make known the social actions they carry out. “Recruitment” objective. Attract new partners (individuals or companies) Collection of donations. Recruitment of volunteers and/or collaborators.