Email marketing continues to be one of the most valuable and effective digital marketing tools to achieve a company’s objectives. But The 30 most common to achieve. this.It is necessary to take into account . In this article I explain the 30 most common mistakes. that companies make when sending email marketing. By avoiding them, we will make our email campaigns.
Buy databases from third parties The 30
That is specify what email marketing actions .we are going to do them. when we are going to do them. To achieve the defined objectives. Typically the strategy is defined.in the company’s digital marketing plan. and is aligned executive data with the rest of the marketing actions. Not planning campaigns. As I pointed out in the previous section. all email marketing actions must be planned over time. For example, if you want to sell an infoproduct, it will be convenient to schedule an email sequence focused on ensuring that your subscribers end up buying your product. Just pretend to sell We must understand that, in marketing, not everything is selling directly.
Not defining an objective in each campaign
It is a very powerful tool, but if we only use it as a sales strategy, the only thing we will achieve is harm our brand image and lose subscribers. Do not carry out actions to capture quality emails. As we saw in the article ” How to plan an Bold Data email marketing campaign “, after determining the objective of the campaign, the next step is to have a qualified and segmented list of subscribers. To do this, it is necessary to carry out actions to attract qualified leads .