You’ve probably heard some version of this expression at some point: whenever there’s a major transition in a market or society, it opens up a lot of new opportunities for companies and a lot of new wealth is created.
And WSI’s job is to Marketing and the Web3 help businesses navigate to and through the world of Web3.
What Exactly is Web3?
The topic would deserve its own article, but if we are to Turkey WhatsApp Number Data simplify, Web3 is, in essence, the next iteration of the Internet or the digital world.
Web1 started in the 1990s and operated primarily in “read-only” mode. Websites published content and people used the Internet to consume it. That was all.
Web2, where we still largely operate, is the world of user-generated conversational content where we communicate and collaborate digitally with businesses and with each other (Facebook, Wikipedia, Google).
Web3 represents the dawn of a new digital world of blockchain technology characterized by decentralization and the token-based economy, and in the last two years it has become popular thanks to cryptocurrencies, NFTs and the metaverse .
Why is Web3 Important?
In the context of marketing, Web3 matters for the Bold Data same reason that many other social media platforms and corners of the internet matter: because that’s where your audience and customers are going to spend their time and interact in the future.
The important thing is not to Marketing and the Web3 try to make money (although of course you can explore that possibility once you have overcome the learning curve), but rather to experience blockchain technology first-hand. Learn to use it and feel comfortable thinking and talking about it. Begin to see it as a tool and a space that your business can take advantage of, and then start brainstorming how to do it.