Many brands reap the benefits of marketing through influencers (people of influence) . It has become a vital tactic for promoting brands on social media. As the stars of the social media universe , influencers have the power to bring a brand to a huge audience, generating leads that marketers couldn’t otherwise. But what if the size of an audience is not the main goal in your social media marketing strategy? What if you want to use influencer marketing to Power of Micro-Influencers reach a captive, niche audience? Introducing the micro-influencer, the secret weapon of social media marketers.

What is the Difference Between Influencers and Micro-Influencers ?

What exactly is a micro-influencer? Unfortunately, there is no precise definition, since the figures that we mention here tend to vary. In essence, the term refers to Sweden WhatsApp Number Data social media content creators who have between 10,000 and 50,000 followers. These are respectable numbers, but not enough for these content creators to become influencers in the generally accepted sense of the word. By contrast, the big influencers, the social media celebrities, have hundreds of thousands of followers, or maybe even millions.

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Macro-influencers are stars, while micro-influencers are more like the everyday consumer. Although the sizes of their respective audiences are very different, each offers its own value and benefits to the social media marketer.

The Power of Micro-Influencers

And to be honest, one isn’t necessarily better than the other. With a massive audience, you’ll need a macro-influencer to make your brand go viral for a few campaigns. Other times, you’ll need to target a smaller, more dedicated audience made up of precisely the consumers you want to engage with your brand. Before you decide whether to work with a micro or macro-influencer on your next campaign, keep the following in mind:

The larger an influencer’s audience, the more expensive it is to Bold Data work with him or her. Consequently, marketers will need to invest heavily in a single piece of content and bet on a significant return. Although it can be a very effective and profitable tactic, it is not always advantageous. Sometimes you just don’t have the budget for a social media star. Other times you may have the budget, but the ROI simply doesn’t justify the expense. In those cases, you’ll need to think smaller.

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