No matter how hard you try, your website will have outdated content. Here at WSI, we are constantly writing and posting new content for our blog, as fresh content is at the heart of an effective marketing strategy. However, the world keeps moving fast, time passes and soon we have a list of outdated items that require updating.
What to renewing outdated content do with outdated content? View old content first and consider refreshing articles relevant to your current content strategy . Integrate updating outdated content into your editorial calendar. This not only saves you costs, but it makes sense. But what to do Switzerland Phone Number Data with the rest of your outdated content? What other reasons are there to renew old content?
SEO can be improved
As in other search engines, the Google algorithm aims to return relevant and quality results to its users. As owner of more than eighty-three percent of the global search market share, Google continually updates its algorithms to provide the best experience for its customers. Ultimately, these updates are what can cause your page rank to drop; content loses its value over time as the customer needs it to change , and the target keywords you used to improve your search rankings when you first wrote the content may no longer be relevant.
Refreshing outdated content allows you to improve your SEO performance by adding new keywords with the potential to improve your rankings again. Why not take this opportunity to optimize for more than just on-page SEO ? Could you include changes to off-page SEO and technical SEO in that revamp ? The technical SEO article referenced here is a perfect example of refreshed content, as it states: ” Originally published January 29, 2016; updated January 13, 2022. ” Updating all the SEO for a piece of content will make it easier for the page to rank.
It can save you time, and still deliver results
While time consuming, new content is vital to any company’s content strategy. However, renewing old content and giving it new life should also be part of the strategy. It can save you time and still deliver results.
How to identify what content needs to be updated? Do a content audit where you analyze your performance and see where to make improvements . Most content audits only focus on SEO performance, but at least every year it is necessary to also audit the business performance of the content and its usefulness.
What factors go into determining whether the page should be audited or not?
Does your content rank in the top three spots for your primary keyword? Focus your attention on content that is not ranking well. Maybe the keywords aren’t the problem, it’s just that you don’t have enough backlinks to compete in the search engine results pages (SERPs).
We all know the feeling of having written a new piece of content and discovering when reading it the next day that it has horrible grammar or spelling errors
Despite all our efforts for professionalism and excellence, mistakes do renewing outdated content happen and updating outdated content gives us the opportunity to Bold Data correct spelling and grammar errors. Apart from the linguistic errors, what else could you update?