Do you want to increase your monthly traffic and have Google see your fresh content? An estimated 4.32 billion people use their mobile phones to access the internet, so Google has switched to mobile indexing . This means that Google primarily uses the mobile version of the content for indexing and ranking.
Therefore, another way to improve the search engine ranking of your content and attract more organic traffic is to adapt your content for mobile use . Google has best practices for mobile indexing , including ensuring that desktop and mobile content are the Taiwan Phone Number Data same; otherwise you might miss out on some traffic. When you revamp your outdated content and make it mobile-friendly , keep in mind that subtle changes, like shorter paragraphs, could make a big difference.
You can increase the accuracy of your content
Maintaining your content includes checking its accuracy by updating statistics and backlinks , as well as proofreading your content to include the latest research or findings. This might have become more diverse after an article was originally written, or perhaps your target audience has already changed.
Changes to outdated content don’t have to be sweeping, they just need to be made with a different, more up-to-date perspective of your consumers.
Changes in searcher behavior
World, national, or personal events can quickly change the behavior of searchers. Suddenly the needs of the audience changed, even though for many this was short-term.
What does the above mean when renewing outdated content? An article on consumer insights and the way people shop underscores that people shop farther in advance than they used to, like to shop online and shop where it’s most convenient, whether through an app, in a store or online. published sooner than expected.
There you have it: six compelling reasons to refresh your old content (even if you think you don’t need it) and some tips on how to do it. We understand, of course, that revamping your entire website might seem like a daunting task, especially if you’re short on time and resources. But that’s where we come in.
Contact us for a free consultation if you need help revamping your website content. We’ll work with you to Bold Data develop a plan that fits your budget and timeline, giving you the results you need to stay ahead of your competition. Have you recently updated the content of your website?