It is available to sellers enrolled in the Trademark Registration program. Such ads appear before sponsored product ads in Amazon search results and funnel traffic to an Amazon landing page dedicated to the brand.
In banner format, these ads appear with a logo, a custom tagline, and thumbnail images of up to three products. In this way they increase brand awareness. There are three kinds of ads for Sponsored Brands: Product Collection, Store Spotlight, and Video.
Sponsored Exhibition . These kinds of ads find customers on third-party websites and apps, allowing you to advertise to Saudi Arabia WhatsApp Number Data and retarget customers. Instead of targeting keywords or competing products like sponsored products and brands, sponsored display segments customers based on their buying behaviors, interests, and whether they have previously viewed the page with details about the product. product from you. Sponsored display ads remind the customer of products or brands, even when the customer is no longer browsing the specific listing on Amazon. Only vendors or vendors with registered trademarks may use Sponsored Display Ads.
Sponsored Ads and Targeting
Within the Amazon sponsored advertising group (products, brands, and display) there are two kinds of targeting, automatically targeted ads and manually targeted ads. Once you optimize your list, consider running an automatic segmentation campaign and a manual one.
Auto-targeted ads
For auto-targeted ads, Amazon decides keywords based on the kind of product being sold. If you don’t know which keywords to focus on, here’s your chance to learn from Amazon and find out if Amazon-selected keywords convert to sales. However, with auto-targeted ads you need options to optimize.
Manually targeted ads
In the case of manually targeted ads, the seller chooses the keywords or products to target and sets a custom bid for each one. The keyword search specifies whether the match is exact, phrase, or broad.
An exact match requires the customer to enter the keyword exactly as typed before they can see the seller’s ad. Phrase match targets the phrase with keywords in the Bold Data order in which it is captured, but could include other words before or after the phrase. Broad match keywords can appear in any order within the search and could include additional words.