Marketers have long used technology and The ethics of data to target their audiences effectively. AI has now enhanced this capability but it also raises ethical concerns. How can marketers balance innovation and privacy The AI arms race in marketing technology Martech vendors across all platforms including data analytics customer relationship management (CRM) systems email marketing platforms social media advertising and more are racing to incorporate AI features into their products. Layering AI on top of the immense amounts of data
These platforms
Often contain about consumers marketers suddenly have more power at their fingertips than ever. Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s b2b email list proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud which ingests harmonizes and unifies all of a company’s customer data. With Einstein GPT customers can generate content that continuously adapts to changing customer information and needs in real-time. For .
Example Einstein
GPT can generate personalized emails for salespeople to send to customers generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. HubSpot’s Content Assistant and Chatspot AI Content. Assistant helps marketing BOLD Data and sales teams ideate create and share quality content in a matter of minutes if not seconds. ChatSpot.ai helps HubSpot customers complete a variety of tasks using a natural language chat-based user. Experience including drafting professional effective sales emails personalized to the recipient. Sprout Social AI Smart Query Suggestions elevates