The same principle is at work. The two most important sentences you’ll write are the subject line and the opening sentence. Take the time to consider the best way to hook your readers. Want some tips to make this work? Consider the open loops technique. In essence. The open loops technique means starting your email with an element of mystery. One study even says that we get feelings of anxiety when there’s a disparity between what we know and information we don’t know. But want to know.
Storytelling you can incorporate
What’s the little bit of intrigue and storytelling you can incorporate into your next subject line? Your first sentence? Keep trying until you’re certain it will intrigue your readers. Write a “welcome” email with personality email list We’re talking about best practices here. So let’s continue with one of the foundations: writing a good “welcome” email. This refers to the email your readers receive upon confirming their subscription. There are two essential elements every “welcome” email should contain.
You can get super-casual here
A personal note. You can get super-casual here. Or you can simply thank them for signing up. Either way. Let them Bold Data know there’s a human on the other end of the inbox. A description of what they’re about to receive. Remind them what they sign up for. Below. Look how Monica vender’s newsletter reminds them why they sign up. Then directs people to a cat Monica-vealer-email-example Think of your “welcome” email as free real estate. It’s an opportunity to engage. Personalize. And direct to a cat. Why not make full use of it? You can also incorporate a re-engagement newsletter for people who haven’t respond in a while. Check out how morning brew keeps it casual: