In the wake of covid-19. This trend has become more robust. But. In addition to that. Brands are starting to understand the power of employee influencer programs. Therefore. This initiative is us as an opportunity to maintain a good sales balance without being insensitive to the current situation towards an audience that is more aware than ever. The beauty industry is still at the top of the charts when it comes to leveraging digital content creators as part of their marketing strategy. And since there are a multitude of digitally native brands. Consumers are spoil for choice . Therefore. Beauty marketing strategies must evolve to adopt tactics that uniquely capture the purchasing power of their consumers.
Identification With Consumer Values
One strategy that brands have begun using as an extension to consumers as influencers is running employee influencer programs versus traditional influencer marketing programs. This places employees at the forefront of their social mia. Allowing beauty brands to share honest testimonials and legitimize their voices through relatable content. In essence. This bridges the gap between consumers and the brand. #sundayskin with sunday riley a cult example of a beauty brand that is business email list executing this strategy is sunday riley . Through their #sundayskin series. In which a member of their team provides their pro tips on products.
The Historic Persol Brand Owes
This is a valuable tactic that can benefit the brand on a variety of different levels. Such as enabling greater efficiency with budgets. But more importantly gaining the trust of consumers like gen-zers and millennials who rely on relatable and authentic beauty content . BOLD DataFurthermore. The beauty brand regularly publishes content from its ceo/founder talking about the benefits of the product. Ingrients and answering general questions from consumers. Which further amplifies theirstrategy of building an authentic relationship with their audience. Working from home with marc jacobs on top of this. Employee influencer programs have been a successful tactic that not only beauty brands implement.