Gamification customer loyalty comes from games. What is gamification? How can you apply it to your marketing and communication strategies to more easily achieve company objectives. Loyalty is one of the most difficult goals to achieve during the customer journey . Closing a sale and converting is very challenging but not as challenging as making a customer feel so unique and special that they are convinced to stay tied to your brand forever .To make this process much simpler, a new marketing has arrived a few years ago .Linked to the needs of millennials, this technique allows you to convert and pamper customers by making them play . Yes, you understood correctly we are talking about gamification.
What is gamification and where does it come from.
Gamification was created to respond to the needs of millennials, the generation born between 1980 and 1995, which today email list represents a fringe of the population with purchasing power that is increasingly involved in sales processes. This specific target is not part of the so-called digital natives, but has certainly acquired greater familiarity with technology, entertainment, the web and above all video games over the years. It is precisely these habits that have changed learning systems, transforming them from linear to interactive fast and practical.
Creating a strategy based on the use
Creating a strategy based on the use of gamification can therefore be useful for: Satisfy the customer’s natural instinct to play. Entertain and entertain. Stimulate multiple sensory spheres. And finally, here it is, a huge bonus benefit: gamification is involved i Bold Data satisfying human needs defined by maslow .In addition to having physical and biological needs, or primary needs, man, according to the psychologist, aspires to constant improvement. Gamification, through the use of games created based on the achievement of progressive objectives, leverages this human need. Integrating your communication with a gaming experience guarantees the achievement of company objectives more smoothly, faster and with greater public participation in company values.