Is your brand already using TikTok as part of its social media marketing strategy ? TikTok is fast becoming a high-priority item in most companies’ digital marketing toolbox. Yes, in its early days it may have been an app for Gen Z users who wanted a place to Start Using TikTok Ads post fun and frivolous content, but today it’s a platform with a growing number of subscribers across all demographics.
Now every business can find an audience on TikTok for their B2C and B2B marketing initiatives. But should you promote your brand on TikTok? If you think so, then you must have some doubts about how it works and how convenient it could be for your brand. In that case, here’s this beginner’s guide on how to Switzerland WhatsApp Number Data start marketing on TikTok.
What is TikTok?
TikTok is an entertainment app that features 15-second videos created by users of the platform. It launched in China in 2017 and rose to prominence in the Western world during the COVID-19 pandemic. The type of content typically found on TikTok includes:
Comedy routines (“standup”)
video feedback
educational videos
fashion windows
Lifehacks
Jokes
makeup tutorials
Recipes
And more
Consider these categories of short videos and think about how you could create short video content that fits and promotes your brand.
TikTok Influencer Marketing
Like other social media platforms, TikTok offers great opportunities for influencer marketing . If you’re already using it on other platforms, then you already know how effective it can be. The best thing about TikTok is that you don’t have to look far to find a suitable influencer. Just visit the TikTok Creators Marketplace , a global hub where brands can easily find collaborators that fit their target audience. Depending on the influencer you work with, the cost is between $5 and $2,500 per post. Of course, what determines the price is the number of followers your influencer has.
How to Create a Business Account on TikTok
Setting up a business account on TikTok is easy. You just have to follow these steps:
First, create a profile if you haven’t already.
Next, open the Settings & Privacy tab , in the right hand corner of your profile page.
Click Manage Account . Under Account Control , select Switch to Start Using TikTok Ads company account . A list of business categories will appear there. Choose the Bold Data one that corresponds to the type of your business. You can then add your website and email information.