Crisis Management in Online Product Marketing

Crisis Management There is a growing consensus on this among email senders and receivers. The last two proposals were recently presented and come from the Yahoo! portal. , and email infrastructure company IronPort Systems. Which has an agreement with the Online Advertising Initiative Email Providers Coalition (ESPC). The objective of both projects is to establish a technical specification that allows email recipients to verify the identity of the sender.

This Email From

Really come from the domains listed in the sender field. This would combat spam, since many of these senders use email database domains or email addresses of legitimate businesses. This system combines public key cryptography with the domain name system. Yahoo! has already sent its proposal to industry leaders and colleagues at America On Line. MSN and EarthLink , all of which provide. ISP service and have stated that they will work together to fight spam.

The next step would

With that same objective. IronPort has presented a proposal for SMTPi, whose acronym stands for. Simple Mail BOLD Data Transfer Protocol, which also has added identity features. But as the company points out. The problem is that such a system would require. A huge overhaul of the existing email infrastructure. So it would take years before this system would be viable.

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