Today’s communication cannot only be digital or physical, but is forced to opt for omnichannel. Modern consumers move naturally between digital platforms and real spaces, and therefore developing comprehensive strategies is essential to connect with audiences in all possible areas. Furthermore, in a world revolutionized by artificial intelligence , the world of fashion is also forced to adapt to new times. Last 2022, Springfield revolutionized the shopping experience in its stores with a Phygital bet.
System was introduced in its smart fitting rooms
The clothing brand combines a digital and physical top industry data shopping experience, enhanced with artificial intelligence, where a product detection system was introduced in its smart fitting rooms . that allow the customer to identify the garment they are trying on and display their information in the fitting room mirror. This proposal once again became a topic of interest thanks to a publication by Tanu García, who is CEO of the marketing agency Dokta.
The professional published New ways to connect
Digital, through her LinkedIn Bold Data account. “Bravo for Springfield, which has implemented this system that detects the product you are trying on. Shows it to you in the mirror and decides what you would do on your cell phone (hours later). AT THAT MOMENT,” the professional published. New ways to connect with the consumer in the world of fashion Do you need a different size? Is the product available in another color? , all of these are options that buyers can consult through these new tester models.