The Experience Company, the world’s leading self-service video technology. Platform that empowers publishers to own their video. Content and monetization strategies. Has announced a new partnership with ID5 , the industry’s leading identity provider. digital advertising. To provide its advertising partners with a privacy-compliant solution for identity targeting. While increasing the value of publishers’ video inventory on the EX.CO platform. Since integrating ID5 technology, EX.CO has seen a 15% increase in overall cost per mile (CPM) across its demand partner network.
We are already seeing significant CPM growth across
ID5’s solution enables advertisers to reach users across all digital publishing environments without the use of third-party cookies. Thereby industry email list increasing the addressability of video inventory and maximizing revenue for publishers. ID5 technology is fully compliant with all global privacy regulations and includes data leak prevention. By adding ID5 to its technology stack, EX.CO can help publishers maximize the value of their video ad inventory, increase bid requests, increase revenue. Prepare their business for a cookieless digital world. “Adding ID5’s cookieless identification technology to our technology stack allows our publishing partners to bring added value to media buyers.
We are proud to partner with EX.CO as part of this transition
EX.CO’s self-service platform offers a one-stop shop for publishers to maximize business growth through a full stack of video, video monetization, data Bold Data collection, ad serving, subscription growth, content generation. Interactive experiences and other solutions that are currently used by hundreds of digital publishers around the world. The partnership with ID5 signifies EX.CO’s continued commitment to helping publishers grow not only today. After third-party cookies disappear from the digital ecosystem for good. “Results like these demonstrate the value that the cookieless present offers and the role that universal identifiers, such as ID5, play in enabling publishers to access this value.