Salima Sánchez May 4, 2023. You’ve probably heard a lot about neuromarketing lately. But, do you know what strategies we can apply when selling our product or improving our brand image? With this complete neuromarketing guide you will discover the brain bases of consumer behavior. In addition, you will learn which techniques are most frequently used to measure customer responses, which ones you can apply to your sales strategy, and several examples of success stories.
And the benefits of applying neuromarketing in the company show why more and more businesses are betting on this trend in order to know their customers better. Differences between neuromarketing and emotional marketing. It is quite common for the concepts of neuromarketing and emotional marketing to be mixed or confused . Although both are related to human behavior, they focus on different points. Emotional marketing explains how emotions work and how they can affect us when choosing a product.
Why neuromarketing is important in your Marketing strategy
Why neuromarketing is important in your Marketing strategy. We like to think that we are objective and weigh our purchasing decisions based on logic. However, the truth is that your brain has much more to say about a product than you rationally believe. When purchasing, a series of brain mechanisms are unleashed that operate automatically. They are the so-called “shortcuts” or already learned behaviors that are usually defined by previous experiences, environmental stimuli, etc. Therefore, when it comes to buying, brain mechanisms are unleashed that operate automatically and determine our decisions. What we do is use a series of email database schemes. Therefore, that we have previously learned and that we have stored in our memory . These mental schemes are subconscious. That is, a person will never be able to tell us objectively what is really leading them to make a purchasing decision.
What pathways are activated in our brain when making a purchase decision
What pathways are activated in our brain when making a purchase decision. You already have a generic idea about the parts that influence the purchasing Bold Data process and the psychological processes. Now I am going to talk to you about the two brain pathways. Therefore, that act when choosing a product . The difference between both routes is the length of their journey. Therefore, allowing one of them to make decisions more quickly than the other. These two routes are usually distinguished.
Fast track (stimulus – thalamus – amygdala): It is related to unconscious purchases. Most of the time we make a purchasing decision. Therefore, we do so using this route. You must keep in mind that this pathway is related to the most emotional parts of our brain. This implies that most of our purchasing decisions have an emotional component. Hence the importance of including emotional marketing strategies when selling a product.